Red Dot Design Award 2017

We are honored that nine eyewear has been rewarded the prestigious and internationally acclaimed Red Dot Design Award 2017 in the category Product Design.

Frame 2317 was awarded the ‘Red Dot’ and displayed at the Red Dot Design Museum and in the Red Dot Design Yearbook 2017/2018.

About the Red Dot Design Award

The Red Dot Award is one of the world’s largest design competitions and in order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into three disciplines; Product Design, Communication Design and Design Concept.

The significance of the international design competition Red Dot Award, with its headquarter in Essen, Germany is well established internationally. It’s already more than 60 years ago that a jury convened for the first time to assess the best designs of the day. Since then an expert team has been awarding the seal of quality for good design and innovation to the outstanding designs of the year. For more information visit


About nine 2317

The frame is designed in Denmark and handcrafted by skilled Japanese artisans from a super thin (0,85 mm) beta titanium eye wire making the actual weight of the total frame, without the lenses, less than 9 grams. The temples are just 4,5 mm wide and made from a laser cut sheet of beta titanium just 0,7 mm thick.

By using the flexible beta titanium, together with the distinctive nine eyewear rubber sleeves, the Japanese artisans found a way to ensure that the frame always stays in place during almost any sport events.

Good Design Award 2016 - 3rd 2433

nine eyewear has been acknowledged with the Good Design Award 2016. The Good Design Award was awarded for frame 2433 from the 3rd collection. The Good Design Award honors designer products that enrich people’s life and this endorsement was given to nine eyewear:

“The product nine eyewear 3rd shows us simple and intelligent design, made with aesthetic consciousness. Such as for the design in detail, materials rationality, the scrupulous care for the user deserve a highly evaluation.”


About the award

The winners of the Good Design Award are selected through the ideals of the Japan Institute for Design Promotion:

HUMANITY the creativity that guides the making of things.

HONESTY the ability to clearly see the nature of modern society.

INNOVATION the vision to open up the future.

ESTHETICS the imagination to evoke a rich life and culture.

ETHICS the thoughtfulness to shape society and the environment.


About nine 3rd 2433

The winner of the Good Design Award nine 3rd model 2433 is sophisticated eyewear designed as a tribute to the classic eyewear fashion. Titanium perfectly matched with sandblasted transparent polyamides gives the eyewear a sophisticated matte look. A carefully developed nose pad system ensures a perfect fit and offers supreme comfort with a refined aesthetic look.