We are proud that our nine origin 2740 Ltd. has been honored with the NY Product Design Award 2021! The winning frame won in the Eyewear Category/Fashion & Lifestyle.

About NY Product Design Awards

The NY Product Design Awards was established with the purpose to honor and recognize product designers who contribute to the advancement of the field, regardless if the results are incremental or completely revolutionary.

A well-thought-out design is not just functional, but it can be aesthetically pleasing as well. To then take it a step further, and include provisions for what the future may hold, makes a design truly remarkable. Going beyond provisioning for the current era, and paving a path for future possibilities, that is what sets excellent designers apart.

About nine origin 2740 Ltd.

nine origin 2740 is a Limited Edition luxury eyewear frame expressing our passion for simplicity and functionality. Designed in Denmark and crafted with special production techniques by Japanese artisans. Unique design details combined with exclusive Japanese Takiron acetate and ultra lightweight titanium. These delicate parts are cut, polished and unified with accurate measurement and techniques passed down through generations. And all titanium parts are plated with palladium. Refined eyewear that truly defines luxury.

For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the if DESIGN AWARD is one of the most important design prizes in the world.

Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior. All awarded entries are featured on the iF WORLD DESIGN GUIDE and displayed at the iF design exhibition in Berlin.


About nine origin 2735
Like all nine eyewear glasses, our Ltd edition pieces are ultra lightweight, hand made by Japanese craftsmen in more than 250 production steps, but with a little extra that truly defines luxury.

All titanium parts are plated with precious metals like 18 kt. gold and acetate parts are made from exclusive Japanese Takiron acetate. These delicate parts are cut, polished and unified with accurate measurement and techniques passed down through generations.


Our UK Country Manager Vibeke Andersen spoke to Optometry Today at 100% Optical in January.
Click in the image below to see the full interview about the nine eyewear brand, styles, and materials.

nine eyewear awarded prestigious design award

nine eyewear has been awarded the prestigious A' Design Award 2019 for the frame nine origin 2730; A combination optical frame, made from original Japanese made acetate, grade 2 medical Titanium and Beta Titanium. In order to obtain the flexibility and lightness of this piece, we had to create an even more delicate and complicated structure than normally used for optical frames. This structure was highly complicated in both planning and production.

About the award

The silver A' Design Award is given to top %5 percentile designs that has achieved an exemplary level of excellence in design. Entries are voted by an experienced grand jury panel of press members, design professionals, academics & entrepreneurs. Designs are ranked based on standard deviation of jury votes to remove any biases & voted on distinct evaluation criteria for each award category. A' Design Award has a philanthropic mission to create a global awareness and understanding for good design worldwide, the ultimate aim of the accolade is to push designers, brands & companies to create superior products and projects that advance and benefit society.

Explore all the different colour combinations here




Behind the scenes of nine eyewear's 2019 campaign